Budwesier – Whassup

The Budweiser “True” campaign started in 2001. The idea was a pretty simple one: to position the brand as one that understands men and the lives they lead. Never was this more famously executed than on the world-renowned “Whassup?” TV advert. The scenario is so simple and so familiar: it’s just guys drinking beer, watching a sports game on telly. It’s about friendship and camaraderie, the little in-jokes that men share within their gang of mates. And of course, it’s incredibly simple. It didn’t actually originate in an advertising agency, starting life as a short film instead. But that didn’t stop it winning pretty much every advertising award it’s possible to win, including the Cannes Grand Prix award and the Grand Clio.


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